Why You need a Digital Marketing Agency to develop your business

by Stephanie Weber

in Email Marketing,Marketing Company,Online Marketing,SEO,Social Media,Web Marketing,Webertek,Website Development

Many small business owners are left scratching their heads as to the reasons why their online business isn’t bringing in the bacon. After all, they have invested good money into a website that looks good, and that should be enough, shouldn’t it?

The business owner is so busy with everything else in the business, that the marketing and promotion of the business gets shoved to one side.

It only gets revisited when the business owner sits down and tries to understand why despite all the hard work the business isn’t growing.

Sound familiar?

Well, the truth is – it’s not all about the website, it’s actually about your whole online marketing strategy – from who your target market is, to whether that market is a consumer or business, where they hang-out on the Internet and what stage in the buying cycle they are likely to be in when they do arrive at your site.

For most business owners, they only know about the component techniques used to implement a marketing strategy such as the building of websites, driving the right traffic to the website via Search Engine Optimisation (SEO) and the use of social media such as Twitter and Facebook.

All too often, these products are sold individually and by different businesses specialising in only one area. Of course, they can still bring success, but wouldn’t it be better if you had a single point of contact, an online marketing specialist who understood your business, your goals and your marketing budget, and was able to tailor the best solution for you?

With this peace of mind, you would then be able to focus on the core elements of the business, in the knowledge that the marketing and promotion of your business was being handled day-to-day by a specialist committed to achieving your business goals.

This is where a digital marketing agency can help your business.

By providing a full marketing service for your business, gone are the days of trying to find out where it went wrong between the web developer and the SEO company. You save money too through economies of scale, but most important of all, the strategy is created first and is central to everything.

Let’s be honest, the world of online marketing is complex and confusing to the average business owner. There is a basic understanding that it needs to be done, and lots of blogs showing you how to do it all yourself. But that’s not to say it’s necessarily the best use of your time or effort. The decline in culinary and D.I.Y skills in the younger generations are testament to that.

In determining which digital marketing agency to work with, it is best to choose one that provides all-inclusive service packages. In short, the consultancy firm should be able to provide help your business in each of the following areas:


Web Design

Creating a monetised website is an area that a lot of business owners struggle with. The best results are obtained by professional website builders once the aim of the website has been decided and a direct response website can be created around this objective. Getting across that a website should be viewed as a marketing channel for your business is the single most important concept in online marketing and is where a digital marketing agency really adds value.

Where a website is already in existence, an experienced marketing consultant will be able to quickly identify why the website isn’t generating business currently and what needs to be done to turn this around quickly and efficiently.


Search Engine Optimisation

SEO is becoming a buzzword in the online marketing industry, but the truth is that there are relatively few people who are true experts at this.

Ideally the online marketing specialist should know how to create webpages that the search engines like, as well as how to build high-quality links to a website so that it will get higher search engine rankings.

One of the benefits of using a digital marketing agency is that the SEO expert would work closely with the web designer right from the beginning in order to guarantee success from the get go.

Too many business owners have never even been told about SEO by their web designers, who were only interested in being paid for creating the website, and not in the success of the website after it has gone live.


Email Marketing Campaigns

The task of a digital marketing agency does not stop at lead generation and traffic building.

They should also be able to provide help in converting traffic into sales and visitors through the use of effective email marketing follow up techniques.

This is particularly valuable when the business owner is selling high priced services. Most visitors are unlikely to buy on a first visit, so building a qualified list as well as a relationship with the prospective customer is very often the first step of the sales funnel.

One of the ways through which a website can build a relationship with their online visitors is through an email marketing tool called an auto responder. This email tool automatically sends follow up marketing messages to subscribers using a predetermined schedule.


Other Aspects Of Online Marketing

Social media marketing, online advertising, Public Relations, website analytics, and content creation are among the other things that a digital marketing agency should be able to provide.


Webertek is a perfect example of a highly successful digital marketing agency who can provide all these services for you. We pride ourselves in getting to know and understand your business extensively so that our clients often ask us for advice in how to best market their latest great idea or product or solutions.

Contact us today to explore the various services we can provide for your business. Or call us on 0203 286 0230 to get your FREE online marketing Strategy Assessment now.

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