email campaigns

Do you use email marketing campaigns in your business for lead generation purposes? If so, do you have a definite planned out email campaign, or is it a lot more sporadic and random in how you use it? Many small business owners do use an auto responder of some kind to manage their emails. Whether [...]

In the days before the internet, much business marketing activity took place via direct mail and the telephone. You may have noticed that the amount of direct mail that you now receive daily from the postman is much lower. That’s not to say that direct mail is not still a widely used and successful marketing [...]