Why Your Previous Online Campaign Didn’t Work

by Stephanie Weber

in SEO,Strategy

You thought you hired really good SEO services and you were excited about the results. You spent tons of money doing online campaigns, pushing your site to the top of search engine results. But how come there’s no traffic? What’s in your campaign that left it completely uninteresting for viewers?

Just because you maintain top ranking in the search engine results pages doesn’t mean you’re doing it the right way, and you’ll earn big profit. If you’re still finding it hard to detect what’s wrong, here are some possible reasons your previous campaign didn’t turn out the way you expected.

There’s so much exaggeration

You launched a new product a year ago and you keep telling people it’s new. Well, this is not a good idea. People need something new from you and they don’t want a recycled advertisement. Keep producing more fresh ideas. This way, it can easily capture audience’s imagination and increase your chances of going viral, shared, and remembered.

You keep leading them to your home page

When people click a promotional ad or search results link, they expect to be taken to a page that will answer their needs. Leading them to your homepage where they have to spend minutes scavenging through each page is a complete disaster. Create separate landing pages for each targeted keyword. It’s recommended to send visitors to crucial pages, like your products, services, and contact page.

You’re stagnant

Have you seen the campaigns of those addictive computer games? The number one reason they have loyal fans is they motivate people by rewarding them. Similarly, when advertising online, it helps if you give incentives so you can attract and motivate customers. It’s not about building a nice website and pushing it on top; you need persuasion to make it a success.

You thought it would always work

Just because you think your ideas are brilliant, it doesn’t mean customers will perceive it the same way. Learn to test your ideas before publicising it. Show it to people within your company, and test them to friends and acquaintances who closely fit your target audience.

SEO is not rocket science, but it involves complex processes to achieve your desired results. You have to know the industry so well and the secrets behind it. Otherwise, you’ll wind up with nothing but huge holes in your pocket.

Webertek will help you! Call us today and we will discuss what real SEO means!

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