How do the latest Google changes affect the traffic to your website?

by Stephanie Weber

in SEO

2012 was a very active year in Google Land. And there is nothing to suggest 2013 will be any different.

Google has made the most changes to the algorithms that determine how search results are ranked in its entire history.

So it is little wonder if you are confused by the Penguin and Panda updates, which one is which, which came first and what do they all mean anyhow?

More importantly, why do you even have to know?

As a busy business owner, surely what Google’s up to is the last thing on your mind.

Well, if you have a website that generates sales for your business, it’s important that you do understand what those changes mean for you. Whether you are carrying out traffic generating strategies yourself or employing a digital marketing agency to do so for you, if you continue what you were doing without adapting to the changes, it will quickly have a negative impact on your rankings.

That’s where Webertek can help you.

We can provide a complimentary website Heathcheck for your business which will outline key areas for improvement, which may be causing you to lose precious Google Love, due to it’s oh so many changes.

For example, in the past, it was popular practise for businesses to list all the towns in their local area that they could provide their services too on their website. This was a recognised local SEO technique.

Now however, this would result in negative ranking from Google. So you can see why it’s important to only employ SEO specialists who are up-to-speed on these regular changes, and will ensure that your website is not negatively affected as a result.

Worst case, your website could even be de-indexed by Google. Also termed a “Google Slap”. This is where it takes away all your rankings and doesn’t even show your webpages in response to a relevant organic search.

The first you get to know of this, is when your site traffic takes a massive dive, or your customers complain that they can’t find your site anymore.

So if you haven’t checked your Google Analytics account recently, or are concerned you should be getting more traffic than you actually are, contact us now to order your complimentary report.

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