There are many terms for marketing your business using the web – Internet Marketing, Web Marketing and Online Marketing to name but a few.

But “Inbound Marketing” seems to be the latest term that is gaining recognition, with people interested in what it is and how it can help them.

Inbound Marketing is the process of bringing warm, qualified leads into your sales funnel rather than proactively searching outward to cold, niche targets in large volumes.

Traditional “outbound marketing” is focused on outbound methods such as cold calls, print advertising, attending tradeshows, business networking etc. The point behind these techniques is to get in front of cold leads and warm them up to the point where they would try your product or service.

This form of marketing is largely a numbers game – you know that you have to get in contact with a large number of people before one of them would be interested and make a purchase. This method can be inefficient if not properly targeted, as well as expensive. The main issue being that it causes marketers to waste precious time getting in contact with hundreds, if not thousands of people who may have had no interest in their offering.

Due to it’s lower costs, which is clearly important during an ongoing recession, Inbound Marketing is becoming more popular as not only marketers, but also small business owners, look for efficient and affordable ways to acquire new leads. Some of the most popular Inbound Marketing techniques are blogging, using social media to build authority and awareness, search engine optimisation, online advertising and webinars.

All of these inbound methods pre-qualify the leads that discover your business, so you can be sure that your message is greeting meeting with interest rather than trying to educate and warm up outbound contacts.

How Can You Use Inbound Marketing?

The most important part of a successful inbound marketing strategy is creating great content that will bring people into your sales process. Another important factor is ensuring that you have a site that is optimised to convert leads into sales and engages visitors once they land on your website.

One of the most popular methods to accomplish this goal is by keeping an updated blog, (just like this one). By creating great content, you’ll rise in organic search results, create linkable content, and educate your audience. The search engines love to see fresh new, relevant content being added to your website, and rewards you accordingly with improved rankings.  So adding new content regularly should take place in addition to any search engine optimisation you are already paying for.

All of these outcomes will help you bring in warm leads that have been pre-qualified through a Google search for relevant terms (keywords), or by reading similar content that links to you (backlinks).

In addition to blogging, there are many other forms of great content to create that will bring interested visitors. Hosting webinars, posting videos, and offering free e-books for download will all attract leads that are interested in your services and are eager to engage in a conversation with you about your business.

Whilst using these techniques will save you money, build your authority and generate leads, it is a longer process than outbound marketing, as it takes time to rank your website and build great content that generates interest. So patience and commitment for the long haul is required. You won’t be the top Google result for desired terms overnight and your first webinar may only have a few people register, but by making a long-term commitment to inbound marketing you will see results.

This commitment requires that you create quality content for your website on a regular basis, engage with people through social media, and invest in search engine optimisation and online advertising  to bring organic and paid traffic to your site.

Another way of viewing the differences between inbound and outbound marketing is that the former uses pull marketing techniques whereas the latter is a form of push marketing. As it is always easier to convert a prospect that recognises the need for your services into a client, the benefits of inbound marketing are that once you have the qualified lead in your sales funnel it should be easier to convert them.

However, that’s not to say that outbound marketing techniques should be ignored. The ultimate aim is to have your sales funnel constantly filling up and this can be best achieved by a combination of marketing strategies and techniques being used.

To discuss your current marketing efforts and how we can help you bring in new qualified leads through Inbound or Outbound Marketing, call us now on 0203 286 0230.

After a poor year in 2011 where the average web marketing spend remained the same, or even slightly dipped, it appears that British companies are feeling more confident for 2012, with marketing budgets set to increase.

According to research carried out annually by MindMetre Marketing Barometer, confidence amongst British firms is considerably higher than in 2011. It surveyed more than 2,000 British SME’s of varying sizes and found that:

  • 57.1% of British companies plan to boost their marketing budget in 2012
  • Only 18.6% intend to reduce their marketing budget in 2012
  • A net proportion of 46% of Britain’s largest firms (1,000 or more employees) intend to increase marketing spend this year, compared to 36% of SMEs (under 250 employees)
  • Regionally, businesses in the South East display the highest levels of confidence, showing a net upward revision of 48 percent, while firms in the North East display the gloomiest outlook for 2012, with a net proportion of just 24% of firms planning on upping their marketing spend.

So what does this mean for your business?

It says that last year many British firms made the tough decisions in terms of reducing their budgets, increasing their efficiency and cutting out any waste – just to survive. Those decisions are starting to pay off with the shoots of growth finally beginning to show again. With growth comes the need to market your business above that of your competitors.

As in nature, only the strongest will survive. Sitting on the fence and maintaining the status quo of saving money but also not spending money is not going to be a successful strategy for business growth. The British firms prepared to see the opportunities and invest money in marketing their businesses will see even better success than in strong economic times. Just as a property investor positively looks forward to times of recession for adding to their portfolio when the more timid investors lose their nerve and hold off.

At the very least, keep an eye on your competitors. If they are hiring marketing companies to assist with their online marketing strategies whilst you are not spending anything, it is obvious that they will obtain a greater market share quicker than you. You may not see this as a threat, but the next step will be your own clients moving across to your competitors.

This is no time to hesitate or play it safe. Business is about taking calculated risks and staying ahead of the competition. Embrace the change, and see the opportunities that are available during these unique times. Bill Gates started Microsoft during the last recession and it certainly didn’t do him any harm!

 

 

Many small business owners are left scratching their heads as to the reasons why their online business isn’t bringing in the bacon. After all, they have invested good money into a website that looks good, and that should be enough, shouldn’t it?

The business owner is so busy with everything else in the business, that the marketing and promotion of the business gets shoved to one side.

It only gets revisited when the business owner sits down and tries to understand why despite all the hard work the business isn’t growing.

Sound familiar?

Well, the truth is – it’s not all about the website, it’s actually about your whole online marketing strategy – from who your target market is, to whether that market is a consumer or business, where they hang-out on the Internet and what stage in the buying cycle they are likely to be in when they do arrive at your site.

For most business owners, they only know about the component techniques used to implement a marketing strategy such as the building of websites, driving the right traffic to the website via Search Engine Optimisation (SEO) and the use of social media such as Twitter and Facebook.

All too often, these products are sold individually and by different businesses specialising in only one area. Of course, they can still bring success, but wouldn’t it be better if you had a single point of contact, an online marketing specialist who understood your business, your goals and your marketing budget, and was able to tailor the best solution for you?

With this peace of mind, you would then be able to focus on the core elements of the business, in the knowledge that the marketing and promotion of your business was being handled day-to-day by a specialist committed to achieving your business goals.

This is where a digital marketing agency can help your business.

By providing a full marketing service for your business, gone are the days of trying to find out where it went wrong between the web developer and the SEO company. You save money too through economies of scale, but most important of all, the strategy is created first and is central to everything.

Let’s be honest, the world of online marketing is complex and confusing to the average business owner. There is a basic understanding that it needs to be done, and lots of blogs showing you how to do it all yourself. But that’s not to say it’s necessarily the best use of your time or effort. The decline in culinary and D.I.Y skills in the younger generations are testament to that.

In determining which digital marketing agency to work with, it is best to choose one that provides all-inclusive service packages. In short, the consultancy firm should be able to provide help your business in each of the following areas:

 

Web Design

Creating a monetised website is an area that a lot of business owners struggle with. The best results are obtained by professional website builders once the aim of the website has been decided and a direct response website can be created around this objective. Getting across that a website should be viewed as a marketing channel for your business is the single most important concept in online marketing and is where a digital marketing agency really adds value.

Where a website is already in existence, an experienced marketing consultant will be able to quickly identify why the website isn’t generating business currently and what needs to be done to turn this around quickly and efficiently.

 

Search Engine Optimisation

SEO is becoming a buzzword in the online marketing industry, but the truth is that there are relatively few people who are true experts at this.

Ideally the online marketing specialist should know how to create webpages that the search engines like, as well as how to build high-quality links to a website so that it will get higher search engine rankings.

One of the benefits of using a digital marketing agency is that the SEO expert would work closely with the web designer right from the beginning in order to guarantee success from the get go.

Too many business owners have never even been told about SEO by their web designers, who were only interested in being paid for creating the website, and not in the success of the website after it has gone live.

 

Email Marketing Campaigns

The task of a digital marketing agency does not stop at lead generation and traffic building.

They should also be able to provide help in converting traffic into sales and visitors through the use of effective email marketing follow up techniques.

This is particularly valuable when the business owner is selling high priced services. Most visitors are unlikely to buy on a first visit, so building a qualified list as well as a relationship with the prospective customer is very often the first step of the sales funnel.

One of the ways through which a website can build a relationship with their online visitors is through an email marketing tool called an auto responder. This email tool automatically sends follow up marketing messages to subscribers using a predetermined schedule.

 

Other Aspects Of Online Marketing

Social media marketing, online advertising, Public Relations, website analytics, and content creation are among the other things that a digital marketing agency should be able to provide.

 

Webertek is a perfect example of a highly successful digital marketing agency who can provide all these services for you. We pride ourselves in getting to know and understand your business extensively so that our clients often ask us for advice in how to best market their latest great idea or product or solutions.

Contact us today to explore the various services we can provide for your business. Or call us on 0203 286 0230 to get your FREE online marketing Strategy Assessment now.

Do you have a website that’s attracting fewer visitors than a Museum about Traffic Wardens would?

Webertek’s high quality SEO services delivers fast results for your website leading to increased sales and profits that will leave your competitors stunned. SEO services can help boost your business by drawing more visitors to your company’s website, which in turn brings more people to your online products and services – and even to your bricks-and-mortar shop.

While most businesses, large and small, may have websites today, very few of them effectively use online marketing to promote these sites, causing many of them to be little more than the digital equivalent of a chocolate teapot – nice to have, but not particularly useful.

Using SEO tactics to optimise your site helps to turn it into a revenue generator, leading to more sales by attracting new clients.

When most people think of SEO, they probably think of keyword placement, but there’s actually a lot more to search engine optimisation than that. Search engine optimisation strategies use a variety of tactics to bring more targeted visitors to your site, and have them stay on your website for longer.

There are two basic categories of search engine optimisation tactics, on-page search engine optimisation and off-page search engine optimisation. On-page SEO, as the name suggests, focuses on improvements to your site, while off-page SEO consists of activities that take place on third party sites, like article directories and social media platforms.

On-page SEO:
- Uses keywords to increase the likelihood search engines will match your site with a search engine user’s query.
- Eliminates technical errors that could cause search engines to pass over your website.
- Makes your website easy to use for visitors, with a simple interface, attractive design and reliable infrastructure.
- Uses meta and other tags to increase the site’s attractiveness to search engines.

Off-page SEO:
- Uses press releases and articles to promote your site.
- Gets other sites to link to your site, piggybacking on the popularity of these sites to send traffic your way.
- Uses customer reviews and forum discussions to promote your site.
- Gets your site listed on web directories.

By combining on-page and off-page SEO tactics, online marketing experts such as Webertek, can help make your website more useful in promoting your business and boosting e-commerce if your site has an online store that allows customers to make purchases.

By taking full advantage of the benefits offered by having a quality online presence built by London and Surrey SEO services professionals, small businesses can broaden their reach and compete at a higher level.

Webertek provides a wide range of  WeberSEO packages to suit all business sizes and budgets, as well as e-commerce sites.

We can also combine our powerful SEO packages with online advertising and online Press Releases.

To find out more on how we can help your business generate leads online, call us today on 0203 286 0230


					
				

Not that long ago, it was only the large corporates, with their big budgets who could afford to pay for Marketing Agencies and those infamous PR firms to help position them in the market and then to create the sales channels to connect their products to their ideal customers.

For the SME’s with their tighter budgets and cash flow issues, marketing and PR has traditionally been overlooked, with all the captial expenditure being ploughed into building and selling the widgets.

Then with the dawn of the Internet, the rule book was torn up. Suddenly the smaller businesses could carry out their own marketing for next to nothing on the Internet. A proliferation of information products arose, selling how to make a million online to enthusiastic entrepreneurs. And it all went a bit mad whilst SME’s tried to play catch up to the big boys. We all know what happened next – the Dot Com crash.

Since that time, lessons have been learnt and even the smallest “hobby” business has at least a blog and in most cases a grown-up website. Business owners have become savvy with the latest terms, be that Google +, Twitter, SEO or PPC. And businesses are keen to learn it all and give it a go themselves.

The issue with this approach is that just like we could do our own business accounts if we wanted to, or fix the exhaust problem with the car, we choose not to, as we are not qualified accountants or indeed trained mechanics. We may know a lot about the topics, but nothing can ever substitue experience and expert product and industry knowledge.

Whilst a “have a go” internet marketer business owner can certainly learn the basics about the principles of social media, or how to create back links for better SEO to their website, it will only ever scratch the surface. It is how all the various pieces of the online jigsaw puzzle of website development, SEO, email marketing, paid for advertising, information products fit together that makes the difference between wasted time and money and increased sales and profits.

Web marketing companies do just that.

They provide marketing consultancy and the right tools for their clients to ensure that all their online investments actually pay off in new customers, increased sales and higher profits.

Many business owners are doing lots of the right things but feeling frustrated at the lack of results. It leads to them feeling disillusioned, and giving up on internet marketing as a channel to market. In turn, their competitors are rubbing their hands in glee. Instead of wasting time trying to learn it all themselves, these business owners have bought the expertise of a web marketing company to help them achieve their online targets, and as a result cream off all the best calibre clients looking for their services on the Internet.

In these tougher economic times, where all businesses are necessarily being more cautious about spending capital, those that do invest in getting their web marketing right will always be ahead of their competitors.

So take some time to review your own marketing strategies and plans. Chances are, if it is an ad hoc and reactive “now let’s give this a go” type strategy, you are one of the frustrated business owners wondering why you have built it but no one is coming. Well, just because I go out and buy 4 tyres, a steering wheel and an engine, it doesn’t mean I have a fully functioning car, just a pile of some of the component parts.

Even if you do still want to put the component parts together yourself, do at least get the best marketing company you can afford to show you how all the parts should fit together. Then you will be at least one step ahead of your competitors because you took action and invested in the future of your business.

At Webertek, we can provide you with a Marketing Report within a week that will assess what your business is currently doing well, not so well or not at all in terms of an online marketing strategy. And we’ll even give you a detailed plan on how to finally start achieving your online goals. Then it’s entirely up to you whether you wish to build it yourself, or let us do it for you.

Call us now on 0203 286 0230 if you want to stop getting beaten to the best customers by your competitors. Or enter your details on our Contact Us page, and we’ll call you right back.

 

 

 

In the days before the internet, much business marketing activity took place via direct mail and the telephone.

You may have noticed that the amount of direct mail that you now receive daily from the postman is much lower. That’s not to say that direct mail is not still a widely used and successful marketing technique.

However, with the advent of the World Wide Web, one of its many benefits is that it has afforded is for small business owners to market their business cheaply and very effectively themselves online.

Email marketing therefore has become the online equivalent of direct mail, although it can be much more interactive through the use of videos, podcasts, free e-books embedded into the emails on the email campaign.

Unless your business is an e-commerce site, where you are directly selling your products and services via your website, most businesses have an authority website.

This is where the business introduces it’s products and services to it’s clients online. Rather like an online show window. It also endeavours to provide information about the business and its staff to build credibility. And most important of all, it tells the visitor how this business can solve their problems.

This next part is where 99% of small business owners now waste all their hard work.

They have spent money on getting SEO traffic to their website, they have also spent time creating a direct response website with quality content. However, once the visitor is on the site, they do not tell the visitor what they’d like them to do next. This is called a Call to Action.

In the case of an e-commerce site, the call to action would be for the visitor to buy a product from the website.

But in most cases for authority or brochure sites there is no call to action, so the visitor usually just clicks the Back button to return to their Google Search, and you have lost this visitor forever, and hence the opportunity to convert their visit into a sale.

One of the most successful marketing techniques therefore, is for the call to action to be for the visitor to provide their email address in return for a useful e-book, video, newsletter or even survey that would add value to the visitor and what their problem is. By doing this, the visitor will have no issue providing you with their email address as the benefit to them will make it worth while.

Once you have the visitors email address, you can begin to build a relationship with them via a sequence of pre-written emails that will be sent automatically at a time pre-determined by you. It has been said that it takes 7 types of communication with a prospect before they will buy from you online. So this doesn’t mean bombarding them with spam or even a hard sell email every day.

Instead, if you viewed it in the same manner that you would a business networking group, it’s more about getting to know your prospect, building trust with them, and providing quality information that makes receiving your emails worthwhile. If you manage to achieve this successfully, you will create a quality prospects list which can then provide one of your marketing channels for new clients.

If you would like to know more about how email marketing will build your business long-term loyal clients, just download our free guide on “The 7 Secrets to Websites that Sell“.

Which type of website do you have?

As a business owner, you are bound to have come across many website designers trying to sell you a website. And many small businesses when they are in start up mode go ahead and buy one for several hundred pounds. However, the business owner is often left wondering where the return for their money is, as the phone is hardly ringing off the hook with new orders for their products and services.

So why is this?

Well, it certainly isn’t the fault of the website itself. The fact is, there are two ways to view a website:

1. Brochure Website

The most traditional type of website for small businesses is a brochure site. This is where the website has several pages such as a Home page, Products page, About Us page and a Contact Us page. On this type of site, the copy, ie the text on the site hardly ever changes. So this type of website is often classifed as a static site. To the business owner, they may compare it to an online version of a business card.

A brochure website is usually what a website designer will sell to a business, where the look and feel of the site is focused on, above the quality of the content and the benefits to the client of buying from the business.

2. Direct Response Website

The direct response website is beginning to increase in popularity, usually due to the business owner realising a year or so later that their website is not providing them with any lead generation or sales. At this point, the business owner is more knowledgeable about the need to market their business, and has realised the error of their ways. The key difference with a direct response website is that the focus is entirely on the potential client.

What are their needs?

What problem are they looking to solve?

This automatically leads to the copy (ie content) becoming more benefits led rather than feature driven. For example, rather than describing all the features of the latest iPhone, the benefit of having access to all your data whilst on the move is described.

A direct response website recognises that the website is to be viewed as a marketing channel where the visitor can begin to find out about your business and a relationship can begin to be formed.

It will incorporate other elements such as video, client testimonials, a free guide in exchange for an email address and typically a blog, where useful articles are added on a regular basis. This final element of a blog, is what makes a direct response website organic rather than a static site. By adding regular blog posts, a regular readership can be established, as well as enhancing the Search Engine Optimisation (SEO) for the site. ie the ability for your prospect to find your website when they search in Google.

In order to find out more about the critical elements to make your website sell your products and services, instantly download my free guide to – The 7 Secrets to Websites that Sellnow.

This will give you in-depth information on how to convert your website from a glorified business card to a marketing channel that creates leads, builds a prospects list and ultimately increases your sales.

It will also put you one step ahead of your competitors. So act now, download the free guide and then contact me for your free marketing consultation where I’ll answer any questions you have, and even give you a free review of your website & how to improve it.

For anyone that’s not yet heard of Google +, it’s Google’s latest version of Buzz, which is designed to compete with Facebook.

After several failed attempts, Google + appears to be more on the money than ever before, with the ability to filter your friends, family, business contacts and any other group you care to mention into “Circles”. Then you can share your posts with specific Circles only, or add other Circles to your Stream. This should stop people getting fired the next day, when they post drunken photos on their Facebook page, and forget that their work colleagues are also their friends on their FB page.

Google + has also tried to address some of the privacy issues that has dogged Facebook over the years, although only time will tell whether they also fall foul of the potential advertising revenues potential by selling on their customer email database.

One of  its best features is the “Hangout” area. This is where you can open one of your Circles to show that you are available online for a video chat. Anyone within that Circle can drop in and out for a video chat, and still see everyone else in the Circle too. So it’s genuine competition to recently bought out Skype which has had limited video conferencing up until now. It is also serious business competition to GoToMeeting which is often used for webinars. This could be the one feature that makes Google +, a little like when students discovered text messaging on mobile phones all those years ago.

Google has kept the launch of Google + relatively quiet so far, preferring instead to limit the numbers of people getting access to it, whilst they iron out the bugs. So it’s absolutely fair play if you haven’t heard of Google +. It’s just that Internet Marketers love to be on the bleeding edge of technology, and so thus far, we’ve been the early adopters, actively testing it out.

Is it really competion to Facebook? Well it already has over 18 million subscribers in just over a couple of weeks. Not a patch on Facebooks 700 million just yet, but a good start alright. Techies have already made the switch, but the real test will be the consumer market. Will Mum’s and Dad’s want to move across? Probably only if their children do, and set it all up for them!

It could be serious competition to Twitter though. No limits on characters, the ability to add video and photos to posts, and not an obvious plug of products and services.

LinkedIn on the other hand is more of a niche market for employment, so it’s unlikely to really threaten too much there. But watch this space, as Google has not yet released it’s Google + version for business just yet.

If you’d like to be ahead of your friends and family, and would like an invite to Google +, (the only way you can get access right now) just give me your email address through the Contact Us page. Don’t worry, I will only use it to invite you to Google +. The only pre-requisite is that you must have a gmail account for this to work. Another clever ploy of Google to rival Hotmail and Yahoo.

Oh yes, and Google has just released it’s mobile app for G+ which runs super quickly and has all the same functionality.

So once your on the inside, look me up and let’s join Circles!

News 150x150 Welcome to Weberteks new look website

Here you can find out more about our products and services, discover marketing tips that you can implement in your own business for free, as well as download our free report “The 7 Secrets to Websites that Sell” Check out our FAQ’s page for answers to any questions you may have and don’t forget to take advantage of our obligation free marketing consultation.

We will be posting regularly on this News page about a variety of marketing tips, including how to get the most from your email campaigns and why creating a prospects list is so important to building a relationship with your clients.

So bookmark this page, and remember that you can also follow us on Twitter.