The only thing constant in this world is change, especially in digital marketing. You probably spend most of your time keeping up with Google’s algorithm changes or looking for trending topics in social networking sites. Still, you must keep in mind the goals you have set for your marketing efforts. Before you focus on your processes and operations, you need to take some time off to reassess your campaign’s purpose.

Resolving Problems Efficiently

Most problems that clients encounter with their campaigns are not actually related to the tools or the techniques they use, but the goal they have set. You need to change certain needs to maximize gains effectively. You might have to give up others to minimize costs and avoid losses.

A business may be doing well with the adult demographic but want to target younger customers. It will take time and cost significantly, however, before the results will start to show. Instead, they can engage the older and existing demographic by using email marketing. Eventually, it can start engaging more of its younger demographic in the most popular social networking sites.

Maximizing Gains Easily

Many businesses are oblivious to the many benefits of digital marketing. They usually expect to secure the top spot in search engine rankings or generate sales. Usually, they don’t know they can gain more and do more with their online marketing campaigns.

For instance, social media reputation is not just about the amount of people that is in it. A local business may not generate 10,000 followers on Facebook and Twitter. The number of people in its locale alone may be too small to gather this much fans and followers. Still, the campaign can be a hit even if they don’t reach that target. They can still gain solid leads, quality connections with existing clients, and a community they can tap into whenever they want.

Targeting Results Effectively

Then there are client that want to accomplish different things at the same time. They aim to generate significant website traffic, have regular interactions on their social media pages, and attract more customers.

For this situation, we would recommend a website analysis and review. There could be instances wherein the website is not even optimized or ready for marketing. Running a social media and PPC campaign is valuable, but it’s still necessary to get the basics first.

Our team can focus on brand and reputation management. Once we fix the content and optimize all the data, the rest will follow smoothly. The rankings, the social media followers, and the customers will soon follow.

If you are planning to run a digital marketing campaign anytime soon, consult with us first. Call us now at 0203 286 0230 so we can get started.

You thought you hired really good SEO services and you were excited about the results. You spent tons of money doing online campaigns, pushing your site to the top of search engine results. But how come there’s no traffic? What’s in your campaign that left it completely uninteresting for viewers?

Just because you maintain top ranking in the search engine results pages doesn’t mean you’re doing it the right way, and you’ll earn big profit. If you’re still finding it hard to detect what’s wrong, here are some possible reasons your previous campaign didn’t turn out the way you expected.

There’s so much exaggeration

You launched a new product a year ago and you keep telling people it’s new. Well, this is not a good idea. People need something new from you and they don’t want a recycled advertisement. Keep producing more fresh ideas. This way, it can easily capture audience’s imagination and increase your chances of going viral, shared, and remembered.

You keep leading them to your home page

When people click a promotional ad or search results link, they expect to be taken to a page that will answer their needs. Leading them to your homepage where they have to spend minutes scavenging through each page is a complete disaster. Create separate landing pages for each targeted keyword. It’s recommended to send visitors to crucial pages, like your products, services, and contact page.

You’re stagnant

Have you seen the campaigns of those addictive computer games? The number one reason they have loyal fans is they motivate people by rewarding them. Similarly, when advertising online, it helps if you give incentives so you can attract and motivate customers. It’s not about building a nice website and pushing it on top; you need persuasion to make it a success.

You thought it would always work

Just because you think your ideas are brilliant, it doesn’t mean customers will perceive it the same way. Learn to test your ideas before publicising it. Show it to people within your company, and test them to friends and acquaintances who closely fit your target audience.

SEO is not rocket science, but it involves complex processes to achieve your desired results. You have to know the industry so well and the secrets behind it. Otherwise, you’ll wind up with nothing but huge holes in your pocket.

Webertek will help you! Call us today and we will discuss what real SEO means!

With the constant evolution of search engine algorithms, it’s important to keep SEO practices up to date. If Google Penguin 2.0 has proven anything, it’s that some techniques can become quickly outdated. Many techniques that worked before are ineffective now. As such, it’s necessary to make the proper adjustments to keep up with the many changes.

Know what’s new in SEO for 2013, and find out how you can use these trends to benefit your online marketing campaign.

No More Web Spam

With Panda, Google officially waged war on webmasters using black-hat SEO techniques. Underhanded techniques such as paying for links, spinning articles, and creating links on irrelevant websites now have a negative effect. Google has made it clear that it won’t tolerate web spam anymore, and that quality content is more important now.

To climb the rankings, you need entertaining content that also provides value to people. When your content meets the criteria, users tend to share it on relevant websites, increasing the number of inbound links you receive.

Everyone’s Going Mobile

Almost 40% of users are now accessing the Internet through mobile devices. If this pattern continues, users will do half of all Internet browsing on mobile devices within a few years. With that said, it’s never been more important to adapt to this trend and make your website content mobile-friendly. Otherwise, you’ll be giving up traffic, conversions, and sales. Even if you have a great website and offer fantastic products or services, mobile users are likely to switch to competitors when they have a negative experience.

Integrated Social Media

Social media is no longer simply a way for people to keep in touch with friends and family. It’s now a way of life, and has become the medium through which people share information each day. With the rise of mobile browsing, it’s now possible for people to access their social media accounts on the go.

To increase your ranking, incorporate social media on your website. Make it convenient for users to share your content on their chosen social networks through social share buttons. With these buttons, people can share your content quickly and easily on their profiles. This allows their friends and followers to have instant access to your content.

Webertek can help you use these SEO trends to benefit your online marketing campaign. Browse through our other pages to find out how we can help you increase your SEO power.

There are plenty of ways for you to enhance your SEO campaign. You can employ an email marketing strategy to reconnect with your existing client base. You can also run social media campaigns to engage the younger audience and gain more traffic to your website. If there is one strategy, however, that is worth trying, it’s pay-per-click campaigns. It will not only boost your marketing but will totally take it to the next level.

Understanding the Common Mistakes and Misconceptions

PPC is basically a form of internet advertising that involves the posting of banner and text ads on websites and search engines. It is effective in generating traffic for your website and is also cost-efficient as you only pay whenever someone clicks on your ads. Many businesses, however, reduced or completely stopped running PPC campaigns when they didn’t return the results they expected. They think they can guarantee success by posting thousands of ads on the most popular or credible sites on the World Wide Web. Essentially, they believe employing a bigger budget is always better.

Setting Realistic Goals, Using the Right Strategies

The secret to running successful PPC campaigns is by being realistic with your goals and by being smart with your strategy. You can see positive results in just a short amount of time and achieve your goals with the least amount of money spent. Setting realistic goals means understanding the scope and limitations of your campaign. If your business is a startup, for instance, you shouldn’t expect a million clicks overnight. Being smart about your strategy, on the other hand, means optimising your campaign to get maximum gains. Instead of going for the most popular keywords, for instance, you can settle for long-tail search terms and focus on the quality of your content.

PPC campaigns often fail when the marketers lack experience or, worse, lack knowledge about the advertising model. When it’s done by experts like us, you can enhance your existing SEO campaign and achieve your business goals.

Call us at 020 3286 0230 to know more about PPC and the strategies you can use to boost your current marketing efforts.

Getting the word out about your company can be difficult even if you have been in business for a long time. Word of mouth, although an effective method, can only work so far in attracting new clients. One method you have to use to get more exposure is a website. Establish a new site or renew your old one to attract new customers and keep the loyal ones.

These days, a website is your best marketing tool. Make sure yours is well designed, up to date, and ready to accept inquiries. Here are some reasons to start optimising your site:

Customers Practice the ‘Google’ Habit

Once potential customers find out about you, they turn to Google and other search engines to look for more information. They will compare your company with others before they choose the one they think will provide the most reliable service.

You’ll lose credibility if they find your website doesn’t look professional or has little information about your products and services.

How can you avoid this scenario? Get on board online marketing. Start with comprehensive web design and content management. This way, you keep your website looking good and ready to accept customers.

The Internet Offers Cheaper Advertising

Classified ads and feature ads are costlier compared to online advertising. This makes setting up a website cheaper in comparison.

Optimise your website by hiring a reliable web development and design firm. Some companies offer competitive prices, which allow you to compare which ones can build great-looking sites at affordable rates. Choose a company that can help you create a site that represents and markets your brand well.

A Website is Available 24/7

Potential customers search online any time of the day. A website is convenient in turning more visitors into potential customers. Rely on a reputable web hosting service to keep your site up and running like a virtual billboard.

Your next step is to optimise it further and make your site available for viewing on different digital devices. Try checking out and browsing your site on computers, tablets, and mobile phones. With this range of availability, your website will earn a high number of visits.

Find out more on how you can enhance your website’s look and function. Choose a company that provides outstanding services and listens to your needs and preferences.

Contact us today and learn how to achieve a cost-effective online marketing campaign through your website.

You’ve tried your own hand at SEO and failed.

You’ve spent hundreds of pounds on the campaign and you now want to know what went wrong.

You feel like you’ve spent good money on something you don’t really understand which hasn’t delivered the results and now you feel like you’ve been conned.

Sound familiar?

Well, these scenarios and more are happening to small business around the world as we speak. Let’s explore a little more the reasons behind these all too common issues.

If you took a do-it-yourself approach, your campaign may not reach the success you’re expecting. SEO is much more complex these days and you need industry experts to help you succeed.

It’s no longer about just writing a couple of new pages and then submitting it to lots of local directories. Behind the scenes, SEO needs to be planned with proper deep linking strategies, as well as different forms of media such as video, podcasts and infographics.

But if you did hire a so-called expert and still didn’t get the results you were expecting, then maybe you didn’t partner with the right agency. The company most likely spent time coming up with excuses or by targeting keywords that do not have high search traffic associated with it.

Other reasons your campaign didn’t take off include:

Short-changing on the Service

If the pricing of the services you bought was too good to be true, then it probably was. Second-rate SEO companies offering cheap packages are actually short-changing on their services. They like to take advantage of businesses that know nothing about internet marketing.

If you hired a cheap SEO company, chances are you got the same level of quality for your campaign. Your agency most likely used automation software for your link building. It may have used an existing framework or revamped an old design for your website. Or it may have even used a substandard platform for monitoring the results of your campaign.

These old techniques could in fact result in your website being “slapped” by Google. So you could in fact be throwing all the money you spent on creating the website in the first place down the drain by using sub-standard SEO firms.

Employing Outdated SEO Methods

SEO’s playing field is and will always be forever changing. Everyone in the industry – from the web developers, to the SEO specialists, to the content writers – is working hard to stay on top of his or her game and keep up with the latest trends in digital marketing.

Believe it or not, some SEO companies are simply too slow to adapt to the newest changes. Or for the cheaper operators, it may even be a conscious decision not to change.This in turn affects the quality of their work and the effectiveness of their clients’ campaigns. They may have used outdated methods like keyword overstuffing, automated content generation or an over-reliance on directory submissions.

Using the Wrong Type of SEO

SEO is not one-size-fits-all.

This is why good SEO companies customise their packages to cater to the different needs of their clients.

Yours probably created their packages based on the duration of the campaign and the amount of services included.

The type of SEO you need depends on your business objectives and the type of company you own.

For example, if you want to target Facebook and Twitter users, social media marketing is your best bet. If your business is a start-up and is about to launch in the market, local SEO or reputation management may be the better option for you.

Whatever caused your previous SEO campaign to fail – what matters is now.

SEO remains an important tool in bid to get your business found by your target audience above that of your competitors. So it’s best for you and your company to move on and learn from the experience. Instead of going on a quest for retribution, rethink your goals and, this time; hire a credible digital agency in London.

Choose a team that has the expertise, the experience, and everything else you need to succeed on your online marketing campaigns. Call us today so we can help you forget your past experiences and move on to achieve success.

Money doesn’t come easily, and success doesn’t happen overnight.

These statements stand true for every business owner from the beginning of time.

To survive in business, it takes more than hard work and a stroke of good luck. Webertek understands this and the many other challenges of running a business. And that’s why we’re passionate about creating lead generating systems that produce a constant flow of new customers to buy your products and services.

We have worked with young professionals and seasoned entrepreneurs who know that income doesn’t come easily. For years, we have helped them build their companies and earn money using the Internet.

Here are some online marketing tips that you can use to build your business:

Build your identity

A business identity is more about establishing an image and a reputation your target market will trust. This is why branding is important. Your brand says everything about your company. It comes in different forms, such as logos, customer service, and advertising materials.

Focus on your niche

Nowadays, almost everyone has access to the Internet. This opens up different opportunities to many people. They go online to search for products, shop, and pay for bills.

Many are also into social networks to share, communicate, and keep up with the trends.

Why not use this chance to find your market on the web and get customers on your side?

A Unique Selling Proposition (USP) can make this possible. It sets you apart from your competitors, helping you to stand out. You can also draw in clients and earn their loyalty with a unique and interesting proposal.

Follow your customers

Following customers is a matter of online presence. If they are into social networks, create a profile and keep track of their activities. If they are into forums, take part in their discussion. Once you build rapport with your target market and join their community, gradually start introducing your company. You’ll be surprised at how easy it is to promote when you are within their circle.

Engage your customers

Say you launched a product and convinced a customer to buy it. What’s next?

Any successful business owner will say that it doesn’t end there.

You have to keep them coming back.

And for your clients to return, you should build a healthy business relationship with them.

A good way to establish a stable customer base is through ad campaigns and promotions. Find out what’s hot and come up with exciting ideas for them.

Accomplishing these marketing techniques in 6 months will not only build solid online foundations for your business, but will also start generating you income too.

We can guide you during this vital stage and help you enjoy lasting results.

Our services include corporate branding, online marketing, SEO, and marketing consultancy solutions. Call us today on 0203 286 0230 to find out how we help you boost your online strategies.

You can trace Facebook’s humble beginnings back to 2004. Before Mark Zuckerberg became the media mogul that he is today, he was just another college student of Harvard University. Its initial goal was to provide an easy way for students of Harvard to communicate online. Now it has turned into a global phenomenon that changed personal and business communication.

A Face for Businesses

The social network allowed businesses to have a face or personality consumers can interact with. Businesses are not mere suppliers of goods; they are entities people can connect with if they have any comments or suggestions. It permitted businesses to establish actual relationships with their consumers.

Facebook Ads

In 2007, the social network launched its Facebook Advertising platform. It allowed businesses to promote their products to their target audience. The ads that appear on the side of the newsfeed are relevant to what the user searches for or “likes” frequently. It also shows them a list of ads related to his or her other activities on the website.

Business Pages

In the same year, business pages became available after troubles with Facebook Groups surfaced. Also referred to as Fan Pages or ‘Like’ Pages, these business pages turned into places where brands can communicate with their consumers. Instead of creating a profile for a person, a business page may act as the company’s website itself. They can share photos, news, blogs, links and other things to promote their business.

Whenever a user ‘likes’ a page, the social network may recommend other pages similar to the popularity of the brand. They study the trends of what most people like in the network and may suggest pages for users to ‘like’ as well.

Facebook Places

In 2010, the social network allowed users to check-in to places they’ve been. This provides free marketing for stores or businesses, acting like word-of-mouth. Companies can gauge the number of check-ins they get for their store through this feature. They may also use check-ins as requirement for promos or giveaways. Stores may grant discounts or freebies on their promos to users checking in the Place.

The Future of Social Media Marketing

Facebook is continuing to grow as more users log into the website every day. With the site’s dramatic change from 2004-2013, you can expect the social network to upgrade more if its services to fit businesses’ needs worldwide.

In today’s fast-paced industry, you need to stay constantly updated.

You can expect many positive results by making sure your website has an attractive design and excellent development.

Your website is not just a place to post your products and company information—it’s also one of your best marketing tools.

Successful business ventures rely on marketing and sales.

You have to focus on these aspects if you want your business to expand and generate revenue. This can be difficult with so many competitors, but thanks to new technology and advancements in SEO, even small businesses can face these challenges with ease.

With only a little capital and a short matter of time, you can set up a website that makes it possible to connect and advertise to current and potential customers.

Are you thinking of revamping your own website?

Here are 5 advantages you can expect from a well-developed site:

  1. Higher credibility – The moment your visitors open your website, they should know that you are a trustworthy source. You can heighten your credibility by tweaking the way it looks, because customers usually base their decisions on a site’s overall visual design. This includes good typography, layout, font size, and colour schemes.
  2. Double your sales – Your website works as a sales representative 24/7. You can get orders, requests for information, and more without even lifting a finger.
  3. International customers – A website can easily make your customer base bigger and more diverse. So it would help to make your content valuable not only to your customers at home, but also for those in other countries.
  4. Attracting interested people – A strong website can become a marketing tool that not only advertises effectively, but also gets the attention of the right people.
  5. Good communication – This should be your website’s first priority. Producing good content which draws in and convinces people to become customers require a lot of effort and careful attention. Your content should be honest, useful, relevant, and structured if you want your customers to see why you’re unique, and why they should purchase from you.

Do you want to learn more about how you can expand and develop your business?

Call for Action 150x150 5 Reasons Your Site is Your Best Marketing ToolCall us now on 0203 286 0230 for enquiries and more information. And don’t forget to sign up for our free “7 Secrets to Websites that Sell” e-guide for further tips on making your website drive new customers to your business.

2012 was a very active year in Google Land. And there is nothing to suggest 2013 will be any different.

Google has made the most changes to the algorithms that determine how search results are ranked in its entire history.

So it is little wonder if you are confused by the Penguin and Panda updates, which one is which, which came first and what do they all mean anyhow?

More importantly, why do you even have to know?

As a busy business owner, surely what Google’s up to is the last thing on your mind.

Well, if you have a website that generates sales for your business, it’s important that you do understand what those changes mean for you. Whether you are carrying out traffic generating strategies yourself or employing a digital marketing agency to do so for you, if you continue what you were doing without adapting to the changes, it will quickly have a negative impact on your rankings.

That’s where Webertek can help you.

We can provide a complimentary website Heathcheck for your business which will outline key areas for improvement, which may be causing you to lose precious Google Love, due to it’s oh so many changes.

For example, in the past, it was popular practise for businesses to list all the towns in their local area that they could provide their services too on their website. This was a recognised local SEO technique.

Now however, this would result in negative ranking from Google. So you can see why it’s important to only employ SEO specialists who are up-to-speed on these regular changes, and will ensure that your website is not negatively affected as a result.

Worst case, your website could even be de-indexed by Google. Also termed a “Google Slap”. This is where it takes away all your rankings and doesn’t even show your webpages in response to a relevant organic search.

The first you get to know of this, is when your site traffic takes a massive dive, or your customers complain that they can’t find your site anymore.

So if you haven’t checked your Google Analytics account recently, or are concerned you should be getting more traffic than you actually are, contact us now to order your complimentary report.