The Secret to Successful Marketing Campaigns is in the Follow Up

by Stephanie Weber

in Marketing Campaigns

Many of us spend so much time focusing on getting new clients to our business, that we often ignore what’s already sitting right under our noses.

How often do you follow up with your clients to see if there’s anything else you can help them with?

Or what about those clients who no longer buy your services. Do you keep in touch with them? Perhaps sending them a Christmas card, or the odd article that you found that is relevant to their business, or even call them just for a chat?

Then there is that list of prospects that you diligently contacted once, and were so enthusiastic about, until the next new shiny object distracted you, or perhaps you didn’t feel that your campaign of 1 email “worked”.

Well here’s the thing:

- Marketing is a process, not an event.

It is about consistently getting yourself known in multiple media as often as you possibly can to your target market.

Just by keeping in regular touch with past or present clients, your email list or even a purchased list of prospects will keep you front of mind with your audience, so that when they are ready to buy, you are the first person they think of.

I was reminded of this fact just recently when an enterprising Uni student contacted me at the beginning of the Summer to ask for some work experience over the long holiday period. Whilst I was impressed with his initiative, I was too busy to reply to him. A week later he followed up with a phone call to see if I’d received his request. It resulted in me asking for his CV. As the ensuing weeks followed, this student kept in touch with me via email, never demanding, just checking in with me.

Well his follow ups paid off. With a new targeted marketing campaign about to kick off, not only do I need a hand to manage it, but it also turns out to be an excellent opportunity for a person willing to learn the marketing ropes. Who did I instantly think of?

He starts next week.

Who can you contact today?

To find out more on how you can set up a Client Reactivation System for your list, give our team a call right now on 0203 286 0230

 

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