How to ensure your Website produces new Customers

by Stephanie Weber

in Internet Marketing

So you’ve done all the hard work and set up your direct response website to attract new customers.

Now you can put your feet up and wait for the phone to ring, right?

Wrong.

Like a plant, your website needs the right conditions for it to grow and flourish. If it’s not in the right soil, isn’t fed and watered regularly and the dead headed flowers taken off, the plant will quickly shrivel up and die.

Similarly, your website going live is only the beginning. If you continue to look after it well, it will grow and attract new customers which you can then convert into sales.

So here’s a list of the Top 3 activities you should be carrying out regularly to keep your website in tip top shape:

 

1.You need to regularly check into the WordPress Admin panel to see if your theme and plugins need updating. By keeping these on the latest versions, you will reduce the risk of your site being hacked into and damage being done. This is very much like your anti-virus software, if you don’t keep it up-to-date, you may get stung by the latest virus doing the rounds.

2. Create new content for your website – this is by far the biggest problem with 99% of small business owners websites. As time is such a premium, the website tasks are at the end of a very long To Do list. As a result, once the website has been created, nothing new is ever added. And in fact, pricing or product details are out of date. A common giveaway is when you go to the Blog page of the site, and you see the last blog post was added several years ago.

Would that build trust in you to contact the business and buy from them? I don’t think so. If the web content is not up-to-date and fresh because you can’t be bothered to update it, why should your customers buy from you? First impressions count.

From an internet marketing perspective however, fresh content is also important for another reason. The Search Engines love it.

To improve your ranking so that your website will get the majority of the traffic for the term searched on, your site must be seen by Google to be fresh and up to date. Every time you add new content to your website, Google’s robots will come and crawl over the site to see what new wonderful things you have done. If it’s relevant and good quality information, your ranking will improve. Simple as that.

If you don’t create new content, the robots have no reason to come to your site. Google can tell the date it last came to your site, (otherwise know as caching), and if your competitor keeps adding a new blog post every week, you can quickly see who is going to get all the Google Link Juice love. And it’s not going to be you.

So make sure you write those blog posts, and then tweet about them, tell your Facebook fans about it or even add a new video. You Tube is owned by Google, and is the second largest search engine, after…yes you guessed it – Google.

3. Make sure you measure your visitor stats – there really is no excuse not to do this. Google Analytics is free software that you can add to your website using a plugin. This will allow you to track all the new visitors to your website, including how many people visited your site on a daily basis, how they found you in the first place, which pages are the most popular, and which the least. From these stats, you can quickly see what you are doing well and what perhaps needs improving.

If you were a shop owner, you would do a weekly or even daily stock take to measure what was selling and therefore needed re-ordering, versus what wasn’t selling and maybe a candidate for the next sale. If you weren’t in touch with your figures, you would be out of business very quickly indeed.

So please make sure you review the stats as often as possible. It doesn’t take long, and it’s actually quite addictive once you see the very tangible results of how your latest blog post has increased your traffic for the day, or how giving out your card at the latest networking meeting has sent you more traffic. Google has lots of help and tutorials to show you how to use it too.

If you need help with any of these activities, we are here to help.

Just fill in your details here or call us on 0203 286 0230 and we’ll get you started and give you some free extra tips even your competitors don’t know about.

 

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