The only thing constant in this world is change, especially in digital marketing. You probably spend most of your time keeping up with Google’s algorithm changes or looking for trending topics in social networking sites. Still, you must keep in mind the goals you have set for your marketing efforts. Before you focus on your [...]

Getting the word out about your company can be difficult even if you have been in business for a long time. Word of mouth, although an effective method, can only work so far in attracting new clients. One method you have to use to get more exposure is a website. Establish a new site or [...]

You know, being a small business owner can be a bewildering place sometimes, can’t it? We all start a business with the best of intentions – to make a difference, and to follow our own destiny on a path of our own choosing. And yet no sooner have we started, then it suddenly becomes clear [...]