Internet Marketing

The only thing constant in this world is change, especially in digital marketing. You probably spend most of your time keeping up with Google’s algorithm changes or looking for trending topics in social networking sites. Still, you must keep in mind the goals you have set for your marketing efforts. Before you focus on your [...]

Getting the word out about your company can be difficult even if you have been in business for a long time. Word of mouth, although an effective method, can only work so far in attracting new clients. One method you have to use to get more exposure is a website. Establish a new site or [...]

Hell No! –  Statistics show that 23% of sales is generated by direct marketing According to a recent survey undertaken by the Direct Marketing Association (DMA), direct marketing generated an average of 23% of sales in 2011 in the UK. With 4 out of the 5 companies providing Business to Business (B2B) services being the [...]

So you’ve done all the hard work and set up your direct response website to attract new customers. Now you can put your feet up and wait for the phone to ring, right? Wrong. Like a plant, your website needs the right conditions for it to grow and flourish. If it’s not in the right [...]

Nowadays many small businesses are far more in touch with the benefits of internet marketing than the larger corporates who still believe that marketing is only about branding and pretty colours. You only have to go to one networking event to find a multitude of specialists in web design, search engine optimisation, social media or [...]

It’s part of a business owner’s DNA to wear lots of different hats simultaneously and pick up the latest business buzz words. So there are not many small business owners that haven’t heard of websites, search engine optimisation, social media and online advertising. Indeed most will have a website of some description and may have [...]