Email Marketing

Hell No! –  Statistics show that 23% of sales is generated by direct marketing According to a recent survey undertaken by the Direct Marketing Association (DMA), direct marketing generated an average of 23% of sales in 2011 in the UK. With 4 out of the 5 companies providing Business to Business (B2B) services being the [...]

Do you use email marketing campaigns in your business for lead generation purposes? If so, do you have a definite planned out email campaign, or is it a lot more sporadic and random in how you use it? Many small business owners do use an auto responder of some kind to manage their emails. Whether [...]

Many small business owners are left scratching their heads as to the reasons why their online business isn’t bringing in the bacon. After all, they have invested good money into a website that looks good, and that should be enough, shouldn’t it? The business owner is so busy with everything else in the business, that [...]

In the days before the internet, much business marketing activity took place via direct mail and the telephone. You may have noticed that the amount of direct mail that you now receive daily from the postman is much lower. That’s not to say that direct mail is not still a widely used and successful marketing [...]